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Potato salad kickstarter7/14/2023 As the Huffington Post points out, "people responded to Brown's seemingly genuine tone. Reveal the human behind the project."Be genuine, be yourself, and do a campaign that you honestly believe in," says Brown. Brown's project descriptions were all short sentences that people could read in a second and start laughing.Ħ. "It's about making an elevator pitch and making something very compelling," he says. "You need to grab people immediately before they move on to something else."Īlthough it's important, Brown believes that a big part of Kickstarter isn't about how worthy your cause is or how good the product is. "I think it's really important to tell your story as simply and succinctly as possible," says Brown. "People could immediately see the value in giving one dollar, five dollars, or even more," he says.ĥ. He provided tons of incentives for his backers, from sending them thank-you photos to throwing them a pizza party. "There's a difference between begging and crowdfunding," Brown explains. "You can't just go out and ask the internet for money." Instead, you should think the opposite way: How can you provide the most value to your backers? "The internet is not your ATM," says Brown. ![]() "I couldn't send out 1,000 t-shirts on my own," he said.Ĥ. "It's fair to say, at this point, that we're definitely a team." His friends have formed a core group to help Brown fulfill his promises to backers. "I continued to be the public-facing character, but my friends are the people doing all of the support work," says Brown. His friends even played a role in the finances and accounting. The scripts were written by his more creative friends. The videos Brown released on his Kickstarter were shot by his friend who owned video production and photography studios. His closest friends also helped Brown with his campaign. "I figured my friends would laugh, and their friends would laugh," said Brown. He wasn't motivated by money or popularity, but rather by his friends enjoying the joke. "The inspiration for this project came when I was joking with friends, like I always do," Brown says. People felt free to donate a small amount, so they wouldn't feel like they were sacrificing too much.ģ. His initial goal for the campaign was $10. When he did ask for money, Brown made sure not to ask for too much. "Instead of being a comedian who charges a ticket price for people to hear their jokes, I told the joke first, with the idea of, 'If you think it's funny, just give me a few bucks,'" says Brown. Brown describes himself as an internet panhandler. "If you're doing a Kickstarter, look for something you want to do, and find out when it peaks," advises Brown.Ģ. Organic searches for "potato salad" could have led more people to discover the campaign. ![]() When Brown looked at Google search trends, he learned that searches for potato salad maximized every year the night before July 4. Here are the 9 best pieces of advice that Brown has for future crowdfunders:ġ. It was "completely a joke," he tells Business Insider, "but I think there are elements in there that are worth taking and trying to use for future Kickstarter campaigns." We spoke with Brown to learn why he believes his Kickstarter project has been such a success.
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